With Armani's partnership with Swimming World Cup, this further marks its presence in the sports’ world. Aside from football, Armani has already done sponsorship in major sports events like the Milan Basketball team and Italian swimmer Filippo Magnini.
David Beckham is the image model of Emporio Armani underwear and currently portraying the underwear advertising campaign.
Among the official sponsors of theSwimming World Cup 2009, besides Emporio Armani, there will also be Rome Airports, icecreams’ brand Algida, Aurora Insurance, Corriere dello Sport, Tuttosport and Rds.
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