The new outlet is fascinating for its dialectical approach, emphasizing the core values of the brand. The expressive style is trying to break down barriers, to give the right to view products on display, starting with those in the Diamond line, cut in the shape of a star.
“This is our largest boutique in Saudi Arabia with a third outlet planned in the imminent future which is scheduled to open at the Kingdom Mall in Riyadh,” said Joe Nahhas, regional brand director of Montblanc.
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