He wanted to expand further his market share of India's booming automotive industry.
He figured that it's good business sense to go the way of Ford, Mini and Volkswagen.
To Reach the masses.
He came up with a rather amazing product in the name of the Tata Nano.
Touted to soon be the Cheapest set of wheels in the world.
But he's wise. Cheap shouldn't be nasty or else a big ambition is but thwarted.
So the Tata Nano is a shining example of sound engineering, great packaging and design.
With emphasis on space, drivability, durability and desirability to attract boomers who would other wise have gravitated to bikes or other budget car brands, the Tata Nano looks a resounding success garnering international acclaim.
Cheap can be chic too.
Of course, what's sold to the masses in India will be bare-basic with no power steering and stuff we often take for granted.
For the rest of the world where the Nano certainly shows potential in doing just as well, we'll likely get air-conditioning, power steering, air bags, decent sound system, better seat fabrics , sports rims and a lusher paint job etc. which will hike up the price a bit more but still bang-for-buck.
This is my second post for this amazing little wonder who's set to set the automotive world alight. That's how good it is.
Q...
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