Lash Legend

Mr Shu Uemura.
Make-up and beauty master; an Icon.

Known for his immense talent, expertise and pioneer in the business of making women beautiful inside and out.

The health of a woman's skin, he believed, was paramount and Uemura's reputation was for enhancing natural beauty — not artificially creating it.

His philosophy:

"Beautiful Make up starts with beautiful Skin "

While nature was a selling point in Uemura cosmetics (Depsea Water , spelt correctly btw, is a common ingredient and itself a best seller ), he also knew that women loved theatricality too. Products such as the brand's eyelash curlers, makeup brushes and eyebrow styling are coveted everywhere. Twiggy would be jealous of the selection of false eyelashes in the Tokyo Eyelash Bar collection, coming in voluptuous lengths, colors and sparkling crystals — or the diamond version that Uemura created for Madonna.
(Where the Great master worked)


Even great lives come to an End.

Uemura, died of acute pneumonia on Dec. 29 in Tokyo at the age of 79.
His funeral was held on Jan. 4.

He is survived by his wife and a son. L'Oreal, the group which he sold his company to for hell lot of money, will hold a memorial service in Tokyo for Uemura at the end of January.

The loss of the Lash Legend.