Leading model Eva Padberg and the new Mercedes sports coupé CLC (essentially the new C-Class coupe replacement) share top billing in the key visual for the second Mercedes-Benz Fashion Week Berlin, Germany, which takes place from 27 - 31 January 2008.
The new CLC will be unveiled to the public for the first time at the fashion event.
The photo reveals only part of the sport coupé. Most of the body is hidden by the vivid yellow fabric of the evening gown worn by Eva Padberg.
'The choice of Eva Padberg as our brand ambassador lends a fascinating face to our long-standing commitment to fashion,''says Dr Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Cars.
''Like Berlin, she epitomises a young, modern lifestyle. That's why we are introducing our new sports coupé here, at Mercedes-Benz Fashion Week Berlin, and are presenting the CLC and Eva Padberg together in the key visual.'
Eva Padberg has been representing Mercedes-Benz as a brand ambassador at international fashion and lifestyle events since May 2007.
Her encounter with the new CLC was captured on film by the renowned fashion photographer Ellen von Unwerth.
The exciting new coupe will be on sale from Mid 2008 on .
On 'Sale' literally because it will represent the cheapest coupe one can get from the Stuttgart manufacturer.
'Cheap' , however, is NOT literal.
It is after all still a Mercedes Benz. :-P
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