When you're a famous pop star,
you're flattered by bootlickers and fans to a point where your ego begins to swell larger than your head ( or that recent boob job) . You begin to think that you're too big even for your own famous name.
Maybe the
Spice Girls started it with their
Baby, Sporty, Ginger, Scary and Posh tags way back then.
And
Madonna was the Material Girl and
Bette Midler was The Divine Miss M even before it was hip to do so.
But these DivAAAAAs use their reinvented egos to swell their fame and coffers.
Jennifer Lopez started it. she became known simply as
J-Lo.
(with an ego that swollen she still tried hard to persuade the public that
Her Love don't cost a Thing and that she's still just
Jenny from The Block. Whateva ya Miss Bronx-0-fabulous.)

Suddenly,
Janet Jackson made sure everyone knew that she had always been
Damita Jo.
(or we could otherwise
just call her Lil Miss Wacko Jacko.. which isn't glam isn't it? but neither is an exposed Nipple...)
Mariah made a massive comback by reinvinting herself as
Mimi.
(And yes, she claims that she really did grew up with that nic. And
my childhood nic was really Fifi.)

Lo and behold...
Beyonce Knowles now proudly announces that she IS
Sasha Fierce.
Note, it is not 'I'm also called' but 'I AM' .
Messed up. ^^
Q ... LMAO.. haha